6023CL Strategy & Business Simulation Individual Business Report Brief | CU

6023CL Learning Outcomes Assessed

This coursework aims to assess the following learning outcomes (LOs):

• LO1: Apply theories, concepts, and frameworks from strategic management to analyse and explain strategies in organisations.
• LO2: Critically evaluate the role of strategic management and the impact of structure, culture, control, and information systems on the strategic management process within organisations.
• LO3: Critically review the relationship between the external and internal context of an organisation and its impact on strategies.
• LO4: Apply analytical thinking and skills in business simulations to diagnose issues and recommend solutions.

Important Notes for Assignment Submission

Late Submissions:

• If no extension/deferral is granted, late work will receive 0% (failed attempt).
• Resit eligibility follows the University’s reassessment policy with a maximum module mark of 40%.

Extensions & Deferrals:

• Must comply with University and Faculty policy.

Assignment Copies:

• Students must keep copies (electronic file) of their assignments.
• Turnitin submission is mandatory for plagiarism checking.

Word Limits:

• Penalties for exceeding word limits will be under University and Faculty policy.

Marking Scheme

A copy of the marking scheme and feedback for this coursework is attached.

Return of Marked Work

• Marked work will be available 14 working days after the submission date.

Plagiarism Warning

Academic Integrity Policy

• Assignments must be original work.
• Copying from books, websites, or other students without proper citation will result in zero marks and possible exclusion from the university.
• Direct quotes must be in quotation marks with proper citation (APA 7th Edition).

Referencing

• Coventry University uses APA 7th Edition as the standard referencing format.
• A full guide is available on the module web page.

Coursework Details

The End of Project Report assesses progress toward the module learning outcomes by reviewing decision-making processes used during the simulation rounds (years).

Key Objectives:

• Assess leadership potential within an organisation and team.
• Demonstrate independent working skills.
• Set operational, financial, and marketing strategies and objectives.
• Analyse business environment drivers to make strategic decisions.

Content Requirements

The report must include a critical appraisal covering the last three rounds (years) of the simulation.

• Word Limit:
• Main Business Report: 3,000 words
• Individual Reflective Diary: 1,000 words

The main body of the report should evaluate:

• Corporate Strategy
• Operations Management
• Marketing and Financial Strategies
• Financial Performance Analysis

Suggested Report Structure

1. Cover Page

2. Executive Summary

3. Content Page

4. Introduction

5. Literature Review

6. Review of Critical Decision Areas:

• Corporate Strategy
• Operations Management
• Marketing Management
• Financial Strategy

7. Financial Analysis:

• Market Share Analysis
• Production Analysis
• Logistics Analysis
• Revenue Performance Analysis
• Financial Position Analysis
• Cash Flow Analysis
• Ratio Analysis

8. Conclusion

9. Individual Reflection

10. References

11. Appendices

Submission Guidelines

• Submit as a single MS Word document via Turnitin on Blackboard.
• Ensure submission is completed before the deadline.

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The extracted text from your Excel file includes grading rubrics for various learning outcomes related to 6023CL Strategy and International Business Simulation at Coventry University. Here are the key elements:

Grading Criteria and Learning Outcomes (LOs)

LO3: Analyse Valid and Reliable Evidence to Draw Sound Business Conclusions

Financial Analysis – Comparison of Results and Ratio Analysis:

• Full comparison of latest vs. previous year data.
• Use ratios, trend analysis, competitor, and industry comparisons to support conclusions.
• High-quality, well-explained data comparisons concerning sources.

LO5: Write a Coherent Project Report Communicating a Solution

Conclusion and Recommendation:

• Clear and well-thought-out recommendations based on financial analysis.
• Logical structure, originality, and strong data-driven insights.

LO6: Reflect on Working Practices concerning Personal Development Plan

Individual Reflection on Group Activities:

• Self-assessment of personal contributions to teamwork.
• Evaluation of interactions, team communication, and leadership experiences.

LO4: Identify a Business or Accounting Issue and Suggest Solutions

Engagement with Supervisor & Business Simulation Sessions:

• Active participation in the simulation process.
• Initiative shown through research, discussions, and decision-making.

Referencing & Citation

Use of APA 7 Referencing:

• Proper citation of sources, academic and professional references.
• Well-structured report with all necessary chapters and appendices.