MKT6205E Marketing Environment Analysis (MEA) Individual Assignment Report

You are required to conduct secondary research on the selected brand and the owning company and prepare a detailed Marketing Environment Analysis (MEA) for that company using the report format. Support the analysis with appropriate rationale and literature.

Structuring and Formatting Your Submission

Your report should contain the following:

• Title Page, including the given title in full.
• Contents Page
• Introduction
• Main body, which should be organised into numbered sections under appropriate headings
• Conclusion
• Appendices, which should be numbered.
• Reference list/Bibliography
• Word count, excluding the Exec.
• Summary, Contents page, appendices, and
• reference list/bibliography
• Please use the cover page provided by the lecturer
• It is compulsory to Turnitin submission for checking originality of your work (not exceeding 10% of the similarity index)
• Please adhere to Harvard referencing. For details refer to Free Harvard Citation or Pharmacy RS

Formatting the Report

• The MEA report should be word processed with 12 font size, Times New Roman, 1.5 spacing.
• Pages should be numbered.
• Your name should appear only on the cover page.
• Your student ID(s) should be included on every page as a header

Coursework Policies

• All coursework submitted must include the signed cover sheet
• Students MUST keep a copy of all submitted work for reference. This will provide proof that the work was completed, if the work goes astray.
• All work must be submitted in the mode instructed by the module leader.
• Work submitted under the student’s ID must only be the work of that student. All information sources must be acknowledged by providing a reference to the source both within the text and in the form of a reference list and/or bibliography at the end of the submission. Not to do so is plagiarism, which is academic misconduct and will be dealt with as set out in the rules and regulations of INTI University.
• You should provide your word count at the end of your report or essay. This should exclude your exec summary, contents page, reference list and/or bibliography and appendices. You must not exceed the permitted word count by more than 10%. If your work is significantly shorter, you will probably have failed to provide the level of content required.
• Strict submission via Canvas will be marked. If you submit work after the submission deadline or by email, you will fail the coursework component. However, the module leader may comment on the quality of the work for learning purposes. The only exception to this is if you experience very serious circumstances which prevent you from submitting your work on time, in which case you can apply for “extenuation”. For more information, you may refer to your module leader.

MEA Report Marketing