Leeds Beckett University Assessment Briefs & Assignments

CRN 19844 Assignment: Assessment 3 – Use and Application of Artificial Intelligence in Sport Management This assessment focuses on the role of AI in sport management and its ethical use in academic work. You will engage with AI-generated essays on the topic "How is conventional business different from sport business?"

1. Develop key academic skills and attributes within the context of Sport Business Management or Sport Marketing degree. 2    Develop an appreciation of personal attributes, strengths and weaknesses in relation to career aspirations.

This module will be assessed by the submission of an individual piece of coursework. The aim of the module assessment is to allow you to demonstrate the specific technical skills that allowed you to creatively illustrate the ‘process’ by which you arrived at either an evaluation of a multinational enterprise’s strategic environment

The aim of this module is to provide students with an in-depth understanding of contemporary issues in sport business management and their impact on various aspects of sport organisations, enabling them to evaluate and propose solutions to these challenges.

The aim of this module is to introduce the students to an understanding of the key concepts, theories and principles of Sport Marketing. Some of the key concepts of the module include exploring the unique nature of Sport Marketing in the wider macro environment. In addition, the Sport Marketing mix will be applied to the sport industry,