PSB6023CL Strategy and International Business Simulation CW1 & CW2 Report Brief : Automotive Case Study on Strategic Decision-Making

6023CL Strategy and International Business Simulation

Overall

This is a Group Presentation Business Report submission brief.
Submission Date: 23 June 2025, 2359 hours for all elements of the coursework

Contribution to Total Module Mark

This coursework contributes 25% of your total module mark.

PSB6023CL Learning Outcomes Assessed

This coursework aims to assess the following learning outcomes or LO(s):

• LO1: Apply theories, concepts and frameworks from strategic management to analyse and explain strategies in organisations.
• LO2: Critically evaluate the role of strategic management and the impact of structure, culture, control and information systems on the strategic management process within organisations.

The Following Notes Apply to the Assignment

Please note:

• That work submitted late (where an extension/deferral has not been granted) will automatically attract a result of 0%. This will count as a failed attempt and may result in you failing the module overall. You may be eligible to resit the failed assessment(s), subject to the University’s regulations on reassessment. The maximum module mark that can be awarded for resit work is 40%.
• Extensions will be under University and Faculty policy.

Students MUST keep copies (electronic file if done on a computer) of their assignment. Your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites. Any penalties for not complying with word limits will be under University and Faculty policy.

Marking Scheme

A copy of the marking scheme and feedback for this coursework is attached.

Return of Marked Work

You can expect to have marked work made available to you by 14 working days after the submission
date.

Plagiarism Warning

Assignments should not be copied in part or whole from any other source, except for any marked-up quotations that clearly distinguish what has been quoted from your work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university.

Note:

Please make sure that your ID number and the module number appear on the actual coursework assignment.

Referencing

Please note that the University uses APA 7 as its standard for referencing. A copy of this is available via the module web.

Coursework Details

The automotive manufacturing company that you are managing has been trading for the last three years (3 rounds). The board of directors (BOD) would like you to present the results and the achievements for the last three years to them before the annual general meeting (AGM). In addition, the board is eager to know the goals for the final three years (rounds) and the plan to achieve them. The team’s presentation should be supported with PowerPoint slides submitted through Turnitin together with the Team’s Work Plan, by 2200 hours XX of December 2024.

Content

The Mid Project Review Presentation is an opportunity to present the team's performance over the first three years of trading. The performance overview should include both quantitative and qualitative results. The corporate strategy, together with the operations, marketing and financial strategies, should be core elements of your presentation. After the key figures from the financial statements and the key financial indicators, please conclude your presentation with the goals for the next three years and your plan to achieve them.

The presentation must include the theoretical underpinnings used to make the decisions and analyse the performance. You may consider using the structure below to help you create an informative and insightful presentation.

Suggested structure for the team presentation

Introduction to the Company

• Mission, Vision
• Goals and objectives

Company performance review (presented year by year)

• Corporate strategy
• Competition strategy

Operations strategy

• Production/manufacturing
• Inventory management
• Research and Development
• Logistics

Marketing strategy

• Product strategy
• Pricing strategy
• Place/Location strategy
• Promotion strategy

Financing strategy

• Capital structure (shares/debt)
• Investment
• Dividends

Financial performance

• Profit and Loss statement
• Balance sheet
• Cash flow statement
• Ratios and key financial indicators

Goals for the next three years

Plan/strategy to achieve them

Submission:

Every group needs to submit one copy of a PowerPoint presentation and the Team’s Work Plan as a single document.

You can submit your work as a PDF or a PPT. The Team’s Work Plan can be copied into the PowerPoint slides and then submitted or converted to a PDF before submission.

This is an Individual Business Report Submission Brief.

Submission Date: 23 June 2025, 2359 hours for all elements of the coursework

Contribution to Total Module Mark

This coursework contributes 75% of your total module mark.

PSB6023CL Learning Outcomes Assessed

This coursework aims to assess the following learning outcomes or LO(s):

• LO1: Apply theories, concepts and frameworks from strategic management to analyse and explain strategies in organisations.
• LO2: Critically evaluate the role of strategic management and the impact of structure, culture, control and information systems on the strategic management process within organisations.
• LO3: Critically review the relationship between the external context of an organisation and its internal context, and their impact on its strategies
• LO4: Apply analytical thinking and skills in business simulations to diagnose issues and recommend solutions

The following notes apply to the assignment

Please note:

• That work submitted late (where an extension/deferral has not been granted) will automatically attract a result of 0%. This will count as a failed attempt and may result in you failing the module overall. You may be eligible to resit the failed assessment(s), subject to the University’s regulations on reassessment. The maximum module mark that can be awarded for resit work is 40%.
• Extensions will be by University and Faculty policy.

Students MUST keep copies (electronic file if done on a computer) of their assignment.

Your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites.

Any penalties for not complying with word limits will be determined by University and Faculty policy.

Marking Scheme

A copy of the marking scheme and feedback for this coursework is attached.

Return of Marked Work

You can expect to have marked work made available to you by 14 working days after the submission date.

Plagiarism Warning! 

Assignments should not be copied in part or whole from any other source, except for any marked-up quotations that clearly distinguish what has been quoted from your work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university.

Note: Please make sure that your ID number and the module number appear on the actual coursework assignment.

Referencing

Please note that the University uses APA 7 as its standard for referencing. A copy of this is available via the module web.

Coursework Details

The end of project report is to allow for the assessment of progress towards the module learning outcomes by reviewing the process of decision-making areas employed during the simulation rounds (years). The report should provide evidence of your development throughout the simulation module.

To achieve the learning objectives of the module, the report should address and demonstrate, among other things, the following:

• The potential for leadership within an organisation and the team.
• Ability to work independently.
• The ability to effectively set operational, financial, marketing strategy and objectives that derive from it.
• The ability to analyse valid and reliable business environmental drivers to draw sound business conclusions.

Content:

A critical appraisal report covering the last three rounds (years) of the simulation. It is an individual appraisal and reflection of areas of responsibility. The main body of the report should cover the corporate strategy, the operations management, marketing and financial strategies, and the financial analysis of the performance of your entity. (3,000-word limit) The individual reflective diary should reflect on personal development throughout the simulation (1,000-word limit).

Please see below for further information on the structure of the report.

Suggested Report Structure

• Cover Page
• Executive Summary
• Content Page
• Introduction
• Literature Review
• Review of critical decision areas:
• Corporate Strategy
• Operations Management
• Marketing Management
• Financial Strategy
• Financial Analysis
• Analysis of market share
• Production analysis
• Logistic analysis
• Revenue performance analysis
• Financial Position analysis
• Cash flow analysis
• Ratio Analysis
• Conclusion
• Individual Reflection
• References
• Appendices

Submission:

You should submit your work as an MS Word document, through the Turnitin submission link in Blackboard, as a single document, on the indicated submission date.