Category | Report | Subject | Management |
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University | BPP Business School | Module Title | Global Strategy and Sustainability |
Word Count | 1000 Words |
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Assessment Title | Nespresso Management Consultancy Report |
In the role of a Management Consultant, you are invited by the CEO of Nespresso (a Strategic Business Unit of Nestlé) to their headquarters. They have secured permission from the Board of Directors (BOD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Nespresso's operations and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.
Task 1. You are required to conduct an internal and external environmental analysis, and then identify two sustainable competitive advantages to develop and support Nespresso's global strategy. (LO1)
Task 2. Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies.
To achieve a merit or distinction, you will be expected to demonstrate some critical evaluation of the environmental issues found in the research.
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