772095 Marketing Management for Business Assessment E1: Group Marketing Plan 2026 | Hull University

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772095 Assignment: Group Marketing Plan – 100%

You are a group of marketing experts working with a new SME start-up based in the local area to develop a focused and detailed marketing plan.

GreenSpark Electronics is a start-up specialising in the refurbishment and resale of electronic devices, including laptops, tablets, and components. The business aims to provide cost-effective and sustainable alternatives to new electronics, targeting both individual consumers and small businesses.

The business operates online with plans to expand into B2B partnerships within the region. As a new entrant, GreenSpark Electronics faces challenges in building brand awareness, differentiating itself from competitors, and establishing trust with customers. The entrepreneurs are strongly committed to sustainability and ethical practices, aligning closely with ESG principles.

This assessment is based on a simulated live project involving a locally grounded SME start-up. The organisation is fictional but designed to reflect real-world business challenges, enabling you to apply marketing theory in a realistic and practical context. Therefore, you’re expected to make realistic and well-justified assumptions about the business and its environment. These assumptions must be clearly stated and supported by relevant market knowledge, theory, and evidence where appropriate.

Your task is to develop a marketing plan for GreenSpark Electronics for the next three years. This plan accounts for 100% of the module grade and should be 4,000 words in length. The word count excludes the reference list and appendices. Please use appropriate references and a bibliography in Harvard style.

• You are required to undertake secondary research within the relevant industry and markets to identify a gap that GreenSpark Electronics could address.
• Based on this secondary research and the identified gap, you should develop and articulate a clear vision, mission, and set of values for the business, along with an evaluation of its potential strengths and weaknesses.
• You will need to demonstrate an understanding of the business’s marketing environment by applying appropriate analytical tools. Conduct a comprehensive marketing audit and summarise your findings using a SWOT and/or TOWS analysis.
• Define SMART objectives to be achieved through your plan. You should outline 2–3 objectives for each of the three consecutive years.
• Develop a clear Segmentation, Targeting and Positioning strategy for the plan, including “personas” for target customers.
• It is also important to develop a clear value proposition, or “big idea,” for your plan that integrates all elements into a cohesive approach. As part of this value proposition, you should demonstrate an understanding of the organisation’s ESG (Environmental, Social, and Governance) initiatives and explore how these can be effectively communicated to clients, particularly those who prioritise sustainability.
• Another essential aspect of your report is the development of marketing tactics, including designing, pricing, communicating, and delivering customer value through the marketing mix. This section requires detailed and well-structured analysis.
• The plan should be designed for a three-year period, with clear objectives and marketing tactics for each consecutive year.
• You should also outline the implementation/action plan and discuss controls including key measurements.
• Please use a Standard Font, e.g.: Arial; Times New Roman, size 12 for the main text with line spacing of 1.15 or 1.5.

You must as a minimum cover the following:

• Executive Summary (a short summary of the main points of your report. Please note that this is not an introduction!)
• Marketing Audit/Situation Analysis
• SMART objectives
• Strategy & Tactics
• Action Plan
• Controls

Further advice:

It is recommended that you choose a strategy planning model to help you structure your report, e.g. SOSTAC (Smith 1998).

Be critical and creative in your work. Make sure that your plan is integrated clearly and that your tactics flow from your objectives and that they are relevant to your target audience and the business. Previous examples will be made available on Canvas.

Using AI Tools for Your Assessment

• AI tools often lack creativity, originality, and critical analysis. Therefore, they may not be appropriate for all aspects of the assignment.
• AI outputs may include inaccurate or fabricated citations, so any information used must be verified against reliable sources.
• They may also lack relevant real-world data needed for effective analysis.
• Therefore, overuse/unreferenced AI-generated text in your marketing plan may result in academic misconduct.

In accordance with the Students’ Use of AI Policy, you are permitted to use AI tools for this assignment in the following ways:

• To gain a general overview of the assessment or other work as a starting point.
• suggest corrections for spelling and punctuation.
• To support secondary research, provided that all information is verified using credible and reliable sources.

Please note that you are not permitted to use AI to:

• Write or rewrite your work on your behalf.
• Paraphrase someone else’s work without proper citation.
• Create images or code without acknowledging the source.
• Generate data or act as a source of information without appropriate acknowledgement.

Marking Grid

Each section of the grid above will be graded as a % using the classifications below. These marking grades are based on the Hull University Business School Postgraduate Taught Grading Descriptors (Level 7 – See the Postgraduate Programme Handbook on Canvas):

• Distinction 70+
• High Merit 65-69
• Merit 60-64
• Pass 55-59
• Marginal Pass 50-54
• Fail Less than 50

Group Work

• Please note that this assessment needs to be completed as a group with no more than 3 members.
• The tutors will facilitate group formation and once groups are finalised, students are not allowed to swap their groups.
• Only the group leader is permitted to submit the coursework electronically, as a single group submission will be set up on Canvas. However, the student identification numbers (SIDs) of all contributing members must be included on the cover page.
• Students who submit individual reports instead of group work will not be marked. Thus, it is a zero grade unless students have the approved mitigating circumstances. If any students in the group do not contribute to the work at all, they will also receive a mark of 0%.
• If there is a conflict in group work, please contact the module leader immediately. Module leader’s contact information is available on module Canvas.
• Peer Assessment – 25% of the total mark

The group assignments will receive one ‘group mark’. However, individual group members will provide a mark out of 5 for the perceived effort and performance of all other individual group members (not themselves) - this counting 25% of total mark.

This mark is entirely up to each group member and may be discussed as a group (to award everyone a mark out of 5) but is at the sole determination of each member making the assessment.
The peer assessment mark will be an average of the other group members peer assessments. The peer assessment system is specifically designed to fairly reflect effort and contribution for the group assignment as perceived by each group member. This is used to produce individual student marks in a group-based activity, giving them the chance to assess and evaluate each group member’s contribution to the work.
Reassessment
Candidates failing this assessment will be reassessed by resubmission. This will be an individual resubmission together with a group reflection report of 500 words.

Programme Competencies

The following programme competencies are assessed in these assessments.

Assessment Submission (for student information)

eSubmission is the approved method for your programme of study. You must submit your assessed assignment(s), for all modules that you are taking during the 2025/26 Academic Year via the Assignments menu on Canvas. Submission of a printed copy is NOT allowed.

Assignments must be submitted by the date and time stipulated. Deadlines will be strictly adhered to. Students submitting late, and who do not have additional consideration approved by the Additional Consideration Committee, will be subject to penalties for late submission specified by the University. Please note that Saturday and Sunday are treated as “working days” for the purposes of the late submission policy.