MSc Management Strategic Innovation and Entrepreneurship CW Summative Assessment 2026 Brief BPP

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Published: 04 Aug, 2026

Category	Assignment	Subject	Management
University	BPP Business School	Module Title	MSc Management Strategic Innovation and Entrepreneurship

1. General Assessment Guidance

Your summative assessment for this module is made up of this coursework submission which accounts for 100% of the marks
Please note late submissions will not be marked.
You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
For the Entrepreneurial Report, the submission word limit is 3500 words. You must comply with the word count guidelines. You may submit LESS than 3500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
The Pre-recorded Presentation should last no more than 10 minutes and include 10 slides.
Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and UPPs which are available on the HUB in the Help and Support section under Documents and Forms.
Use of AI in assessments is only allowed for the purposes of reviewing a draft, correcting language errors or if specified in the summative assessment brief. If you have used AI for any of these purposes, you should indicate this on the Assignment Cover sheet. For more information regarding acceptable and unacceptable use of AI, please enrol onto the Generative AI Foundations course on the HUB.
You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module.

For this assignment you will produce a 3500-word Entrepreneurial Report on an original business idea, along with a (maximum) of a 10-minute individual Pre-recorded Presentation, with speaker notes.

To achieve a pass (50%) for this module, you need to demonstrate that you have achieved the following module Learning Outcomes:

LO1 - Critically evaluate sustainable entrepreneurial principles and practices for a start-up business.

LO2 - Design and implement a sustainable proposition for a business concept, incorporating ethical considerations.

LO3 - Communicate to a diverse audience.

LO4 - Apply a wide range of relevant management resources to direct and shape their own learning experience.

Assessment Tasks

Taking on the role of an entrepreneur, you are required to write an entrepreneurial report (3500 words) on a business idea that you have formulated. You are also required to produce a 10-minute individual pre-recorded presentation (with speaker notes) targeted at an investor, lender or grant provider.

Entrepreneurial Report

Your report should contain eight sections in the main body. Guidelines on what to include are as follows:

Overview:

Suggested word allocation: 150 words

Summary of business idea & purpose of the report

Section 1: Personal Purpose and Entrepreneurial Motivation (LO1, LO2 & LO4)

Suggested word allocation: 450 words

State your business idea and define its purpose using one recognised purpose framework (e.g. Sinek’s Golden Circle, Ikigai, IDEO Purpose Wheel).
Explain why you chose this idea and how it connects to your personal or professional purpose.
Analyse your motivational drivers for starting a business using one established framework (e.g. McClelland’s Acquired Needs, Push vs Pull, Carsrud & Brännback).
Identify two key entrepreneurial skills relevant to your proposed idea, referencing an appropriate framework (e.g. Stephan et al.), and evaluate how these skills will support your venture’s development.

Section 2: Market Opportunity, Target Market, and Value Proposition (LO1 & LO2) Suggested word allocation: 600 words

Clearly define the target market for your business venture.
Apply segmentation approaches (demographic, geographic, psychographic, behavioural) to identify key customer segments.
Develop a Value Proposition Canvas to articulate your value offering for a chosen customer segment:
Define the Customer Profile (Jobs, Pains & Gains).
Define a Value Map (Products & Services, Pain Relievers, Gain Creators).

Section 3: Business Models and Strategic Approach (LO1, LO2 & LO4)

Suggested word allocation: 550 words

Discuss the characteristics of your proposed business model with reference to the following dimensions:

Traditional vs Disruptive o Commercially vs Socially focused

Select an appropriate framework for business model design (e.g. Business Model Canvas/ Lean Canvas) and explain why it is suitable for your venture.
Outline how this framework can be used to further develop and refine your business idea. \

Section 4: Financing Strategy (LO1, LO2 & LO4)

Suggested word allocation: 400 words

For your proposed venture, outline anticipated costs (fixed and variable) of delivery, and estimated sales revenue for the first six months (in a table format).
Develop a financing strategy for your venture by identifying and evaluating two potential financing routes (e.g. personal savings, bootstrapping, debt, equity, crowdfunding, grants).
Justify your chosen source(s) of finance for start-up and early-stage activities, clearly explaining fit with your business model.

Section 5: Route to Market (LO1, LO2 & LO4)

Suggested word allocation: 400 words

Design an effective route-to-market strategy for your venture.

Compare at least two viable routes (e.g. Direct-to-Consumer, B2B, Intermediary/Retail, Online Marketplace, or Hybrid) using criteria such as reach, control, cost, customer fit, and scalability.
Justify the route(s) you will adopt, explaining how they will enable customer acquisition and business growth.
Outline your key channels, messaging, and sales tactics (e.g. social media, partnerships, direct outreach).

Section 6: Sustainability and Ethical Considerations (LO1, LO2 & LO4)

Suggested word allocation: 400 words

Evaluate how your venture integrates sustainability and ethical practice into its business model.

Explain the relevance of sustainability to entrepreneurship, and two SDGs your business idea aligns with.
Discuss how your business contributes to these goals through long-term value creation, transparency, and ethical governance.
Identify an appropriate impact measurement method for your venture and justify its use.

Section 7: Launch Plan (LO1 & LO2)

Suggested word allocation: 300 words

Develop a concise launch plan for your venture that applies lean start-up and MVP principles.

Highlight the importance of planning, milestone tracking, and risk management.
Outline key launch milestones (e.g. MVP release, first customer acquisition, marketing launch).
Identify the core resources required (staff, technology, suppliers, systems) and explain how they will be secured and managed.

Section 8: Reflection on Learning (LO4)

Suggested word allocation: 250 words

Reflect on the most valuable insights gained from the module and the preparation of the business proposition.
Highlight the most impactful models, frameworks, or theories that influenced your thinking.
Consider how this process has developed your entrepreneurial mindset and planning ability.

If you have any further questions about this coursework assignment, please contact the module leader or your tutor.

Assessment Section	Module Topic	Suggested Word Count /Slides	Module LOs
Overview		150 words
Section 1	Topic 1	450 words	LO1, LO2 & LO4
Section 2	Topic 4	600 words	LO1 & LO2
Section 3	Topic 2 Topic 3	550 words	LO1, LO2 & LO4
Section 4	Topic 5	400 words	LO1, LO2 & LO4
Section 5	Topic 6	400 words	LO1, LO2 & LO4
Section 6	Topic 7	400 words	LO1, LO2 & LO4
Section 7	Topic 8	300 words	LO1 & LO2
Section 8	All Topics	250 words	LO4
Pre-Recorded Presentation	All Topics	10 slides	LO2, LO3 and LO4

Marking Guide

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass 50-59%

Merit 60-69%

Distinction

70-79%

High Distinction

80-100%

LO1: Critically evaluate sustainable entrepreneurial principles and practices for a startup business

(Entrepreneurial Report)

Weak and inconsistent evaluation of entrepreneurial principles and practices. Limited awareness of sustainability or start-up dynamics. Discussion of key components (e.g., market opportunity, value proposition, business model, financing, routes to market) is superficial or fragmented. Minimal critical insight and limited connection between principles and practice.

Limited evaluation of entrepreneurial principles and practices with emerging awareness of sustainability and start-up requirements. Some relevant aspects (purpose, market opportunity, business model) are identified but not fully developed or linked to practical application. Critical analysis is minimal and lacks consistency.

Satisfactory evaluation of entrepreneurial principles and practices showing an adequate understanding of sustainability and start-up contexts. Covers core areas such as purpose alignment, market opportunity, value proposition, and financing with some coherence, applying relevant models or frameworks. Some evidence of critical thinking and application, though analysis may lack depth or integration.

Good and well-structured evaluation of sustainable entrepreneurial principles and practices for a start-up business. Demonstrates clear understanding of how purpose, opportunity, value, and sustainability interrelate. Sound analysis and application of business models, financing strategies, and launch planning with logical connections to entrepreneurial practice.

Excellent, comprehensive evaluation of sustainable entrepreneurial principles and practices. Integrates purpose, motivation, opportunity, value proposition, business modelling, and sustainability into a coherent analysis. Strong critical insight supported by relevant theory and evidence. Clearly articulates the implications for start-up success and long-term sustainability.

Outstanding evaluation of sustainable entrepreneurial principles and practices for a startup business including purpose alignment and motivational drivers, market opportunity identification and value proposition development, business model selection, financing strategy, route to market selection, sustainability considerations and launch planning.

LO2: Design and implement a sustainable proposition for a business concept, incorporating ethical considerations (Entrepreneurial

Report & Recorded

Presentation)

Report includes weak and inconsistent design and implementation of a business proposition. Limited alignment to sustainable or ethical considerations. Elements such as purpose, market opportunity, and value proposition are underdeveloped or disconnected. Business model and launch plan are superficial or lack feasibility.

Presentation provides a weak or unclear articulation of how the Value Proposition Canvas has been applied to support the business idea.

Report includes limited design and partial implementation of a business proposition showing emerging awareness of sustainability and ethics. Some relevant components (purpose, value proposition, business model) are addressed but with weak integration or limited evidence of practical viability.

Business model and launch plan lacks depth or clarity.

Presentation describes most Value Proposition Canvas elements but demonstrates a limited coherence between elements in the context of the business idea.

Report includes satisfactory design and implementation of a sustainable business proposition. Demonstrates basic integration of purpose, market opportunity, value proposition, and ethical principles. The business model, financing approach, and implementation plan are coherent but may lack critical reflection or full feasibility.

Presentation covers all Value Proposition Canvas components with satisfactory application to the business concept with minor gaps in coherence.

Report includes good and well-structured design and implementation of a sustainable and ethically informed business proposition. Demonstrates clear alignment between purpose, value creation, and opportunity. Business model and financing strategy are feasible and supported by sound reasoning. Launch plan is credible and reflects sustainability principles.

Presentation systematically explains each Value

Proposition Canvas element in the context of the business idea, showing a good understanding of how

Report includes excellent design and implementation of a sustainable and ethically robust business proposition. Strong integration of purpose, value proposition, market opportunity, and business model. Demonstrates creativity, critical reflection, and strategic awareness in execution. Ethical and sustainability considerations are well-formed.

Presentation demonstrates excellent synthesis and fluency, clearly articulating how each Value Proposition Canvas element connects to create an integrated, sustainable business proposition.

Report includes outstanding design and implementation of a sustainable and ethically robust business proposition. Integrates purpose alignment, market opportunity identification, value proposition development, business model design, financing and implementation strategy, sustainability considerations, and ethical decision-making in a coherent and compelling manner. Demonstrates innovation, professionalism, and strategic insight.

Presentation demonstrates outstanding synthesis of the overall proposition, providing a comprehensive, coherent explanation of all Value

Criterion	Fail 0-39%	Marginal Fail 40-49%	Pass 50-59%	Merit 60-69%	Distinction 70-79%	High Distinction 80-100%
				they combine into a robust proposition.		Proposition Canvas elements and their interdependencies.
LO3: Communicate to a diverse audience (Recorded Presentation)	Presentation shows weak organisation and limited coverage of essential aspects of the proposition. Awareness of stakeholder perspectives and priorities is minimal or absent, resulting in a poorly targeted pitch. Attempts to reference elements of the Value Proposition Canvas are unclear or incomplete. Audience needs are poorly addressed, and the pitch is unconvincing or incomplete. Delivery lacks confidence, coherence, and professional tone, resulting in minimal persuasive impact.	Presentation communicates the core idea but with limited clarity and structure. Awareness of stakeholder perspectives and priorities is emerging but insufficiently applied, leading to a partially relevant or inconsistent focus. Some Value Proposition Canvas elements are included but show little integration or development. Some effort to engage the intended audience is evident, but not sustained, and the pitch lacks coherence or focus. Tone and delivery are inconsistent, showing limited professionalism or persuasive effect.	Presentation demonstrates satisfactory communication of the business proposition, showing a basic awareness of stakeholder perspectives and priorities. Most key Value Proposition Canvas elements are referenced with general coherence. Structure is logical, and the pitch is complete and relevant to the audience. Tone and delivery are clear and understandable, though persuasion, fluency, or energy may be limited.	Presentation demonstrates good communication skills and clear awareness of stakeholder perspectives and priorities. All key Value Proposition Canvas elements are effectively integrated, and a confident, coherent pitch is delivered. Content is appropriately tailored to audience expectations. Tone and delivery are professional and assured, maintaining engagement throughout.	Presentation is excellent in clarity, structure, and persuasiveness, showing a strong and well-developed awareness of stakeholder perspectives and priorities. All Value Proposition Canvas elements are coherently integrated and precisely targeted to the audience. The pitch is compelling and delivered with confidence and professionalism. Tone, pace, and delivery style are fluent and engaging, creating strong conviction in the business proposition.	The presentation includes an outstanding pitch and proposition that covers all essential aspects with clarity and precision, leaving a strong, lasting impression of professionalism and investment potential. The content is excellently structured around the elements of the Value Proposition Canvas and tailored to the specified target audience, with clear and attractive visual aids. Tone, pace, and delivery style are polished and authentic, conveying enthusiasm and credibility.
LO4: Apply a wide range of relevant management resources to direct and shape their own learning experience (Entrepreneurial Report & Recorded Presentation)	Report demonstrates weak and inconsistent reflection on the selection and application of limited range of management resources. Frameworks are largely inappropriate or used descriptively. Superficial reflection on learning with little analysis. Presentation includes a weak reference to some challenges and/or development areas, but they are not explored or justified.	Report demonstrates limited reflection of application of a small range of relevant management frameworks. Some attempt to connect frameworks to personal learning but with restricted depth or accuracy. Reflection is mostly descriptive. Presentation includes key challenges and development areas, but limited relevance or rationale provided.	Report demonstrates satisfactory reflection on the selection and application of a range of relevant management frameworks with some accuracy and relevance. Reflection on learning experience shows emerging self-awareness. Presentation includes key challenges and development areas identified with satisfactory justification and alignment.	Report demonstrates good reflection on the choice and application of a wide range of relevant and appropriate management frameworks with clear understanding. Reflection is analytical and demonstrates personal insight into learning and professional growth. Presentation includes good articulation of challenges that correspond to the business idea, and skill development areas are logically aligned.	Report demonstrates excellent and well-integrated reflection on the selection and application of a wide range of relevant management frameworks. Reflection demonstrates depth, coherence, and clear awareness of the impact of key models on personal learning. Presentation includes excellent identification of challenges with strong justification. Skill development areas are well defined and aligned with challenges identified.	Report demonstrates outstanding application of a wide range of relevant and appropriate management frameworks. Outstanding reflection on personal learning experience, with an insightful narrative on the impact of key models. Presentation includes outstanding identification of key challenges with excellent justification, along with clear and insightful identification of skill development areas that align with identified challenges.
Criterion	Fail 0-39%	Marginal Fail 40-49%	Pass 50-59%	Merit 60-69%	Distinction 70-79%	High Distinction 80-100%
Research skills	Research skills are weak, showing minimal evidence of investigation to support the development of the business idea. Sources are highly limited or inappropriate, with little or no attempt to gather or interpret relevant business, market, or customer information. The research lacks focus, rigour, or credibility.	Research skills are limited, showing some attempt to collect information relevant to the business idea but with narrow scope or weak relevance. The range of sources is restricted, and data selection or interpretation lacks depth and critical engagement. Limited awareness of market, customer, or competitor context is evident.	Research skills are satisfactory, showing an adequate effort to identify and use relevant information to inform the business idea. A range of appropriate sources is used, though analysis and integration may be basic or uneven. Some awareness of market, customer, or competitor context is demonstrated.	Research skills are good, showing clear evidence of purposeful investigation and informed analysis that support the development of the business idea. A broad range of credible sources is used effectively, including market, customer, and competitor insights. Findings are applied appropriately, though critical depth or synthesis may be limited.	Research skills are excellent, showing systematic and wellstructured investigation that strongly supports the business idea. A wide range of credible and relevant sources is used, integrating academic, market, and industry data effectively. Analysis is insightful and demonstrates sound interpretation and application.	Research skills are outstanding, showing comprehensive, strategic, and highly credible investigation that powerfully informs and strengthens the business idea. A wide range of sources is critically evaluated and integrated, including academic, market, customer, and competitor data. The research demonstrates exceptional rigour, originality, and professional insight.
Presentation, structure and referencing	Report communicates ideas inconsistently, with weak organisation and limited clarity. Writing lacks precision and professionalism. Report presentation and structure are poor, with inaccurate or incomplete references. Visual aids for the recorded presentation are missing, unclear, or fail to support communication effectively.	Report conveys some key ideas but with limited clarity and uneven structure. Writing is occasionally imprecise or lacks a consistent professional tone. Report presentation contains notable weaknesses in layout or referencing. Visual aids for the recorded presentation are basic, unclear, or inconsistently used.	Report communicates main ideas clearly, with a generally logical structure and professional tone. Writing is mostly coherent, though occasionally repetitive or imprecise. Report presentation and referencing are satisfactory, with minor inconsistencies. Visual aids for the recorded presentation are relevant and functional but may lack clarity or visual appeal.	Report is clearly written, logically structured, and professional in tone. Communication is fluent and well organised. Report presentation is good, with accurate and appropriate referencing. Visual aids for the recorded presentation are well designed and enhance understanding, though minor inconsistencies may be present.	Report demonstrates excellent clarity, coherence, and professional tone. Writing is persuasive and well organised, with a clear and logical structure. Report presentation is polished, with accurate and well-integrated references. Visual aids for the recorded presentation are clear, engaging, and effectively reinforce key messages.	Report demonstrates outstanding communication skills. Writing is precise, coherent, and compelling, consistently maintaining a professional tone throughout. Report presentation and structure are exemplary, with a clear, logical layout, and precise and appropriate references. Visual aids for the recorded presentation are clear, attractive, and exceptionally impactful.

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