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772098 Marketing Management in Action Assignment 1 Sample | UoH

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Written By: Daniel Wright Daniel Wright
Published: 05 Aug, 2025
Category Assignment Subject Marketing
University University of Hull Module Title 772098 Marketing Management in Action
Word Count 3000 words (-/+10%)
Assessment Type Individual Report
Assessment Title Assessment 1 : Marketing Plan
Academic Year 2025

Executive Summary

In this study, the marketing plan for 50 Kalo is developed, which is a small firm based in London, UK. Limited digital presence and stiff competition are the major challenges faced by the company to operate in the dynamic restaurant business............... View More

Table of Contents

1. Introduction
  • 1.1 Vision, Mission, and Objectives
2. Marketing Audit
  • 2.1 Situational Analysis (Current Marketing Situation) 5
  • 2.2 Competitive Landscape
  • 2.3 Social-Cultural Trends
  • 2.4 Technical Issues
  • 2.5 Economic Issues
  • 2.6 Issues & Opportunity Analysis
3. Marketing Objectives
  • 3.1 Marketing Strategy
  • 3.2 STP Analysis
  • 3.3 Marketing Mix
  • 3.3.1 Product
  • 3.3.2 Price
  • 3.3.3 Place
  • 3.3.4 Promotion
4. Marketing Implementation
5. Marketing Control
6. References

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