ULMS893 Marketing and Digital Analytics Assignment 2 Sample

Published: 28 Jan, 2025
Category Assignment Subject Marketing
University University of Liverpool (UOL) Module Title ULMS893 Marketing and Digital Analytics Assignment 2
Word Count 2000 Words

About This:

The following sample considers the application of Topic Modelling and Sentiment Analysis in deriving insights from textual data. Topic Modelling would identify major themes found in a dataset which would enable better understanding of customer discussions. Adjusting parameters may refine the analysis to give more accurate results. In Sentiment Analysis, the assignment was based on tasks like creating word clouds, finding frequent terms in negative reviews, and discovering associations in positive feedback. All these together help businesses take informed decisions and then improve their marketing strategies.........View More.

Table Of Contents

Task 1 Topic Modelling

  • Identifying topics
  • Gaining a deeper understanding of the topics
  • Topic analysis with adjusted parameters

Task 2 

  • Sentiment Analysis
  • Word cloud
  • Frequent terms analysis of negative reviews
  • Frequent term and association in positive review

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