| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Middlesex University London | Module Title | TOU4232 Marketing, Enterprise and Tourism Department |
The goal of this assignment is to deepen the understanding of events management and provide students with the knowledge and skills needed to effectively assess the impacts and legacy of events. We will analyse the role of different types of events (e.g. business, conference, cultural, sports, religious) in the development of destinations at the local, regional and national level. In addition, we will understand the motivations and behaviour of events' stakeholders. In this assignment, we will also discuss contemporary issues such as impacts of events, sustainability, sponsorship and marketing. Through this, we will understand the social, cultural and economic impacts of events and learn how to effectively manage them.
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