Because of their unique traits and preferences as a digital native generation that is easily swayed by social media influencers and digital platforms, Generation Z constitutes a substantial consumer group. Within the framework of consumer behavior and marketing techniques, GenZ is a perfect sample to study since their audiences are continually exposed to influencer marketing material. Marketers, politicians, and company administrators are likely to pursue influencer marketing in the hopes of attracting GenZ customers, so it's crucial to comprehend how effective it may become in this generation (Munsch, 2021)............View More.
Literature review
Introduction
Rationale
Theoretical Framework
Definition of Influencer Marketing and its benefits.
Importance of Influencer Marketing Channels.
Influencer Marketing impacts Customer Purchase Decision-making Process
Literature Gap
Methodology
Research design and philosophy
Research strategy and approach
Data collection and analysis
Ethical consideration
Research reliability and validity
Analysis Findings and Discussion
Analysis Findings
Challenges faced by companies in relevance to shaping purchasing decisions for Gen Z
The illustration of age, gender, and income for attracting Gen Z purchasing for SMM
The relevance of future trends for attracting Gen Z for SMM
Discussion
The use and impact of the codes and ethics of social media marketing targeting Gen Z
Exploration of the roles of influencers and user-generated content in shaping
Generation z
Investigation of the influence of demographic variables like age, gender, and income
on how social media marketing affects the purchasing decisions of Gen Z
The illustrations of the future trends and direction concerning the recent cohort in
social media marketing
Conclusion & Recommendation
Conclusion
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