| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Greenwich | Module Title | RESE1073 Research Methods |
RESE1073 Greenwashing practice can be described as a false promotion of the products of an organisation by implementing misleading ways of advertising with the sole aim of creating a false impression among the customers regarding the sustainability of the product proving it beneficial for the environment (Seele, and Gatti, 2017). Greenwashing practices are acting as a danger for fast fashion brands, obstructing them from implementing a sustainable circular economy in their management strategies, remarkably reducing their intention of recycling and less energy consumption. Zara has planned to introduce eco-friendly approaches by including 100% sustainable linen and polyester by 2025 but this plan of the company has been challenged by multiple accusations of implementing greenwashing practices. chase is affordability and restricted access towards more sustainable brands (Sinisalo, 2020). The negative impact of greenwashing on the brand reputation of fast fashion brands subsequently influences the perception of the customer towards the fast fashion brand. This is followed by a description of CSR challenges along with the impact of greenwashing on customer buying behaviour highlighting the concept of greenwashing in the overall fast fashion industry.
UPTO55%
Avail The Benefit Today!
To View this & another 50000+ free
Are you trying to find a solution for the RESE1073 Research Methods? Well! you're in the right place, our podium Workingment provides Assignment Help In UK. As well as our well-researched and talented professors can provide you with an odd assignment. If you're judging whether to Write My Assignment with our professors, No doubt! Our team can help with your assignment. we also provide Free Sample assignments for your guidance, Get in touch right now! Need help with the University of Greenwich Assignment? Workingment is renowned for assisting students who are pursuing undergraduate, postgraduate, and PhD studies.
Let's Book Your Work with Our Expert and Get High-Quality Content
