| Category | Coursework | Subject | Marketing |
|---|---|---|---|
| University | .................. | Module Title | Relationship Marketing Task 1, 2 |
In this sample, you learn about relationship marketing and Transaction Marketing. In today's modern business world, marketing approaches have evolved significantly, especially in the past few decades. The businesses implement these marketing strategies to build long-term relationships with their customers rather than just attract them for the first time. For this case, Relationship Marketing (RM) and Transaction Marketing (TM) are most commonly used by businesses to maintain their long-term relationships with customers. RM is mainly focusing on customer satisfaction by maintaining a proper connection with them. It significantly increases the loyalty of customers and builds a prominent bond between the company and the customer. On the other hand, TM mainly maximises the sales of the company by short-term and product-centric strategies to increase the immediate sales of the organisation.
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