| Category | Coursework | Subject | Management |
|---|---|---|---|
| University | University of Hertfordshire (UOH) | Module Title | BUS2126 Marketing for Tourism, Hospitality and Event Management |
In this sample, we've prepared a presentation of Digital Marketing Recommendations for Flat Iron. In it, we've analyzed a small or medium-sized organization in the tourism, hospitality, or events industry. First, we'll provide a short introduction to the organization and understand its target markets.
We've discussed its current marketing mix and its digital marketing strategies, covering its online presence, social media use, and website optimization. Based on the marketing audit, we've made some creative recommendations that help increase the organization's online reach and customer engagement. Such recommendations may include search engine optimization (SEO), social media marketing, and influencer collaborations. At the end of the presentation, we'll draw conclusions and share references based on our research and analysis. This recorded presentation will be of 18-20 minutes and will be based on 8 PowerPoint slides.
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