| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of East Anglia | Module Title | NBS-7109B Strategic Marketing Management |
The strategic marketing plan will analyze the current business environment to depict the threats and opportunities present in the marketplace. Based on this understanding an effective marketing plan will be developed for Gnaw to achieve new customer segments and business opportunities. The Gnaw also needs to comply with distinct standards related to food, ingredients, labeling, and advertising. The development of a chocolate strong image can also help drive demand among young and gift buyers (Mintel, 2023). Technological advancement can contribute to new products, formats, textures, or flavors. For instance, the Gnaw by researching food sciences can develop chocolates with longer shelf-lives, unique textures or health benefits. The ineffective management of these aspects can lead to legal lawsuits that can hinder the brand's image and reputation in the domestic marketplace. Digital analytics and AI integration can help Gnaw to effectively design marketing strategies. The shift in consumer buying behavior can be predicted to tailor product offerings and marketing strategies in a precise manner to stay relevant.
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