| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of East Anglia | Module Title | NBS-7103B Digital Policy for Business |
Amazon established in 1994 by Jeff Bezos has established itself as one of the most significant and distinct online business companies across the world. The company has a significant impact on the online shopping marketplace as it operates in several types of business sectors ranging from cloud computing, e-commerce, digital streaming as well as machine learning. As a result of Amazon's significant share in the market along with its diversified portfolio in its business operation, the company is a leading cause of concern because of its inclination towards making use of dominance to restrict its competitors along with adversely impacting the potential customers (Motta, 2023). The significant market share of Amazon in cloud computing and online shopping along with its allegation reading the discriminatory behaviour towards the company that third-party providers on its platforms are supporting the effect regarding the theory of harm. For instance, the analysis has demonstrated that the company has made use of the personal information of the sellers for developing products that are similar to those of competitors thereby it is a negative aspect for other online retailers (KALRA and STECKLOW, 2021). The dominant position of Amazon in a multitude of sectors has resulted in the subject of regulatory analysis. It has raised concerns regarding the safety of the consumers, equitable treatment in the marketplace, along strategic approaches for aggressive competition.
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