| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Leeds Beckett University | Module Title | MSc Management and Marketing Assessment 1 |
In this sample, You learn about Morrison’s company. This report has described the fifth largest UK based supermarket company named Morrison’s. First, it has provided a short explanation of the background of the company. Later, it delved into sections that also expose the macro and microenvironment of the organization. In addition to this, it will also do a critical analysis of the STP strategy as well as its value proposition related to the company. Moreover, at the end of this report, it has also focused on the different areas of the company such as its marketing communication; branding, and sustainability as well as it will discuss some of the key suggestions for that company for improvement.
->Macro environment analysis-PESTLE Framework
->Micro environment- SWOT
->STP strategy
->Value proposition
->Increase of e-commerce sales
->Use of SEO for ranking the website
->Interactive product ordering system
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