MMP_4_POM Principles of Marketing Sample | LSBU

Published: 25 Jan, 2025
Category Assignment Subject Marketing
University London South Bank university Module Title MMP_4_POM Principles of Marketing

About This Unit

The Assignment Example gives you an overview of the formative and summative of the assignment with some demographic facets like income, age, gender, education, and many others that can influence customer behaviors. We also give you Factors influencing individual decision-making processes using Consumer behavior theories. The brand was founded by Olivier Baussan in 1976, and since then, the brand has drawn inspiration and motivation from traditions of Provence and natural beauty (L’Occitane, 2024).

Table Of Contents

  • Introduction to the Brand 
  • Macro-Environmental Audit using PESTLE & SWOT analysis 
  • SWOT Analysis 
  • PESTLE analysis 
  • An overview about the industry/sector with key competitors' analysis 
  • Factors influencing individual decision-making process using Consumer behavior
  • theories 
  • Reference

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