MKT413 - Week 2- Consumer Psychology Coursework Example, Middlesex University London

Published: 07 Feb, 2025
Category Coursework Subject Marketing
University Middlesex University London Module Title MKT413 - Week 2- Consumer Psychology Coursework

Introduction

According to this brief description, Yonder is an innovative banking company that is trying its best to make a place in the market through its unique consumer programs. This report analyzes marketing trends and customer behavior through understanding consumer behavior theories. Actionable recommendations of SWOT analysis, strategic partnerships, and unique strategies for Yonder are presented in this report. Also, practical solutions are offered by justifying the decisions through the memorandum and justification report. This analysis not only focuses on consumer psychology but also addresses the market dynamics of the banking industry. The main objective of this report is to create a roadmap for strategic growth and long-term success for Yonder.

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