Market Research and Consumer Profiling Assignment Sample University College Birmingham

Published: 25 Jan, 2025
Category Assignment Subject Marketing
University University College Birmingham Module Title Consumer Profiling

About This

  • Our presentation will be applying the marketing techniques for developing persona and customer profile for Deliveroo
  • Deliveroo had  swiftly  been expanded into a global leader in food delivery.
  • They are operating in 10 markets globally (Lord et al. 2023).
  • They ensures they are fulfilling customer s by delivering their orders within 30 minutes
  • Deliveroo had been founded by the year 2013 by owner name Will Shu. 
  • He had identified any presence of gap in the food delivery market while staying in London (Meijerink et al. 2023). 
  • One of his main visions was offering quality restaurant meals delivered more efficiently and quickly.
  • The brand had grown exponentially by expanding their operations to total 10 countries all around the world. 

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