| Category | Dissertation | Subject | Finance |
|---|---|---|---|
| University | University of Bradford | Module Title | MAL7502-E MSc Dissertation |
| Word Count | 30,000 Words |
|---|---|
| Academic Year | 2025 |
This research is compiled with five sections which has included the approach of mixed methodology by considering primary quantiative with survey and secondary information which has the financial analysis of Lenskart. In order to seek the potential of Lenskart as an attractive hub for investment, the market expansion rate along with market attractiveness of Indian Eyewaear market is considered..........View More
Chapter 1 – Introduction ............................................................................................................. 3
1.1 Background .................................................................................................................................... 3
1.2 Aim ................................................................................................................................................. 3
1.3 Research Questions ....................................................................................................................... 3
1.4 Rationale ........................................................................................................................................ 4
1.5 Significance of the Research ......................................................................................................... 4
Chapter 2 – Literature Review .................................................................................................... 4
2.1 Importance of Financial Analysis of Companies ......................................................................... 4
2.2 Factors Driving Investors to Conduct Financial Assessment ..................................................... 5
2.3 Importance of Ratio Analysis in Financial Evaluation ............................................................... 6
2.4 India as a Destination for Investment ........................................................................................... 7
2.5 Lenskart’s Investment in Technology for Growth ....................................................................... 8
2.6 Theoretical Framework .................................................................................................................. 8
Chapter 3 – Methodology ........................................................................................................... 10
3.1 Philosophy of Research ................................................................................................................ 11
3.2 Approach of Research .................................................................................................................. 11
3.3 Data Collection Procedure ........................................................................................................... 12
3.4 Sampling Technique ..................................................................................................................... 12
3.5 Analysis Method of Research ...................................................................................................... 12
3.6 Ethical Considerations .................................................................................................................. 12
3.7 Timeline of Research .................................................................................................................... 13
Chapter 4 – Findings and Analysis ............................................................................................ 13
4.1 Primary Findings .......................................................................................................................... 13
4.2 Secondary Findings ...................................................................................................................... 16
4.3 Discussion ...................................................................................................................................... 20
Chapter 5 – Conclusion and Recommendations ..................................................................... 25
5.1 Conclusion ..................................................................................................................................... 25
5.2 Recommendations ........................................................................................................................ 26
5.3 Future Prospect of Research ........................................................................................................ 27
References ..................................................................................................................................... 27
Appendix – Responses from Participants ................................................................................. 32
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