Category | Assignment | Subject | Marketing |
---|---|---|---|
University | University of Leeds | Module Title | LUBS5440M Sales Promotion and Sponsorship |
Leeds Festival has many sponsors, including Rockstar Energy, Three, Pepsi MAX, Big Green Coach, and Charge Candy. 10+ million cans are sold daily through great dispersion and direct communication (Kesgin et al. 2022). A synergy between the festival values and the brand demonstrates the brand’s bond with the festival as per Brand Identity Theory. Such selection methods comprise choosing 'instinct', structured analysis, and weighted criteria, to be utilized for making the right choice (Górecka, 2020). Red Bull will use the strategically placed to maximize its activation plan via different channels like a digital storm, and sale discounts to engage brand visibility.
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Key factors for successful sponsorship strategy
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