Category | Assignment | Subject | Marketing |
---|---|---|---|
University | University Of Bolton | Module Title | International Marketing Management |
The conducted report aimed to develop marketing plans for Gousto to expand the business Indian and China marketplace. The findings demonstrated that better opportunities are present in the Chinese marketplace mainly due to supporting economic and socio-demographic trends that can allow better profit-making scope for Guosto. The risks are present in terms of food safety changing regulations and strict legal requirements for the meal-kit sector imposed by the Chinese government that can be managed by controlling quality and sustainability in the business operations. The strategic alliances can be used for sharing risks, resources and expertise that will allow expanding the business for Guosto in the Chinese marketplace.
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