FTI7005 Research Project Dissertation Example | CMU

Abstract

The market of toothpaste for the UK adults is a multilayered issue, found in balance between the use of fluoride to strengthen teeth against, an attempt to keep the prices as low as possible and the rising trend to think about the environmental impact of the product............View More

Table of Contents

1. Introduction................................................................................................................................. 8
1.1 Brief Introduction.................................................................................................................. 8
1.2 Background and description of topic area ............................................................................ 8
1.3 Problem Statement................................................................................................................ 9
1.4 Aims and Objectives........................................................................................................... 10
1.5 Research Questions............................................................................................................. 10
1.6 Rationale and reasons for choosing the topic ......................................................................11
2. Brief summary of literature to date........................................................................................... 12
2.1 Concept of sustainable dental health and fluoride use........................................................ 12
2.2 Conceptual Framework....................................................................................................... 12
2.3 Ideology of fluoride use in toothpaste and its impacts ....................................................... 13
2.4 Triple Bottom Line (TBL) Model and its applications for UK dental health sustainability13
2.5 Major players in the UK toothpaste market, their fluoride content claims and focus on
sustainability ............................................................................................................................. 15
2.6 Literature Gap ..................................................................................................................... 15
3. Materials and Methods.............................................................................................................. 16
3.1 Research Philosophy and Approach.................................................................................... 16
3.2 Research Design.................................................................................................................. 16
3.3 Secondary Data Sources ..................................................................................................... 17
3.4 Data Collection Methods and Tools.................................................................................... 17
3.5 Data Analysis methods........................................................................................................ 18
3.6 Collected materials and dataset for research....................................................................... 18
3.7 Sampling ............................................................................................................................. 20
4
3.7 Ethical Considerations........................................................................................................ 20
4. Results....................................................................................................................................... 21
4.1 Chapter Introduction ........................................................................................................... 21
4.2 Analysis of findings ............................................................................................................ 21
4.2.1 Weight of Product ........................................................................................................ 21
4.2.2 Ingredients for toothpaste development....................................................................... 22
4.2.3 Fluoride levels used in toothpaste................................................................................ 23
4.2.4 Sustainable packaging.................................................................................................. 24
4.2.5 Prices of toothpaste products....................................................................................... 24
4.2.6 Prices of toothpaste products per 100ml...................................................................... 25
4.2.7 Different forms of toothpaste....................................................................................... 26
4.2.8 Primary packaging type ............................................................................................... 26
4.2.9 Secondary packaging type ........................................................................................... 27
4.2.10 Store for data collection ............................................................................................. 28
4.3 Statistical Evaluations......................................................................................................... 28
4.3.1 Frequency Statistics..................................................................................................... 28
4.3.2 Descriptive Statistics.................................................................................................... 30
4.3.3 Correlation ................................................................................................................... 30
4.3.4 Regression and Anova.................................................................................................. 31
4.4 Summary............................................................................................................................. 33
5. Discussion................................................................................................................................. 33
5.1 Critical evaluation of findings from results and past literatures......................................... 33
5.2 Limitations of the study ...................................................................................................... 35
5.3 Areas which could be tackled differently............................................................................ 35
5.4 Most surprising findings gained from the study ................................................................. 36
5
6. Conclusion ................................................................................................................................ 37
7. Recommendations..................................................................................................................... 37
7.1 Recommended actions........................................................................................................ 37
7.2 Future Scope ....................................................................................................................... 38
Reference List ............................................................................................................................... 39
Appendices.................................................................................................................................... 43

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