Category | coursework | Subject | Management |
---|---|---|---|
University | BPP Business School | Module Title | Customer Experience Strategy |
In this sample the chosen company is Domino’s Pizza, which is one of the largest delivery pizza chains worldwide and will be discussed in terms of its activities in the United Kingdom market. This report fulfils the purpose of analysing Domino’s CX strategy to identify how the company may further use relevant technological tools, customer relations activations, and delivery services and skills to sustain market competitiveness and improve the customer experiences in the UK market.
Task 1: Customer Experience Strategy Analysis
Task 2: Customer Journey Map & Persona Analysis
Task 3: Performance Metrics Suggestion
Task 4: Omni-Channel Strategy Evaluation
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