Customer Experience Strategy CW2 - Summative Brief Example

Published: 27 Nov, 2024
University  BPP School of Business and Technology Programme MSc Management
Module  Customer Experience Strategy Report/Assignment Title Coursework

Introduction

This course highlights developing a deep understanding of the Customer Experience (CX) Strategy, important for business goals to enhance customer trust and satisfaction. The main topics of this course are the importance of CX, crafting consumer personas, directing the customer journey, and applying omnichannel marketing strategies. By reading this students will be able to understand the performance metrics like Net Promoter Score (NPS) and Lifetime Value (LTV) to evaluate CX's effectiveness. Some additional topics that are also included in this course are Critical Success Factors (CSFs) in CX, comparing strategies across industries. By the end, students will be equipped to design and implement effective CX strategies that drive business success.

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