Customer Experience Strategy Coursework 3 Assessment Answer

Published: 13 Feb, 2025
Category Coursework Subject Management
University BPP Business School Module Title Customer Experience Strategy : Amazon Alexa Case Study

About This Sample

In this sample, You learn about the Amazon Alexa case study. The report will be centred on understanding ways the customer experience (CX) strategy of Marks & Spencer is shaped in terms of clothing products. The analysis will be dependent on the United Kingdom market performance of Marks & Spencer in meeting customer fleeting demands and wants. A precise knowledge will be facilitated by explaining M&S is ways managing customer satisfaction. The findings have depicted that M&S is improving Omni channel strategy by focusing on improving on building resources and dynamic capabilities. The strategic partnerships are used for ensuring better customer journey and experiences in a strategic manner.

Table of Content

  • Introduction   
  • Task 1- The importance of customer experience    
  • Task 2- Consumer persona creation    
  • Task 3- Mapping the customer journey    
  • Task 4- Omni channel marketing    
  • Task 5- CX Performance metrics    
  • Task 6- CX performance in distinct industries    
  • Conclusion

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