| Category | Coursework | Subject | Marketing |
|---|---|---|---|
| University | University of Derby | Module Title | 7LA525 National and International Sale of Goods |
Market expansion for small and medium businesses helps them to establish a profitable margin. To expand, certain entry strategies can be followed to ensure the concerned organisation reflects the cultural and legal values of the region. One of the primary legal issues that can be faced by Corky is regarding the business structure of their company. Expanding globally presents a fantastic chance to lower risks and boost profits. Exporting does provide access to more promising markets expanding the pool of potential customers. Sale as a market entry strategy is conducted under the practice of direct exporting. The trade agreement between the EU and Canada is recognised with an acronym known as CETA which is aimed at increasing the employment opportunities for people residing in these regions. It can be concluded that Corky can expand to Canada by referring to licensing or Agency distribution as a strategic input for the company.
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