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| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Module Title | Consumer Behaviour |
Glossier, a blog-born organisation for beauty product, has grown right into a digitally-first enterprise titan inside the makeup area. Developing skin care, cosmetics, and body care products that support beauty in real life and use digital systems to engage directly with clients is the main business of the firm (Saputra et al., 2020). This report goals to investigate Glosser's digital marketing and advertising strategies, provide a critical analysis of the overall efficacy, particular areas which improvement, and examine the application of influencer marketing and its impact on customer behaviour. Glossier selected because of its modern methods of digital marketing and interaction with the consumer, which encompass influencer relationships, e-commerce, and social media usage to create a brand that actually connects with its goal demographic...........View More
Introduction................................................................................................................................3
Part A: Digital Marketing Strategies Overview.........................................................................4
Part B: Influencer Marketing Implementation........................................................................... 5
Part C: Impacts on Consumer Analysis..................................................................................... 7
Part D: Evaluation......................................................................................................................9
Part E: Improvement Advice....................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12
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