As a trailblazer of inventive ideas and designs, Swedish fashion is heading towards sustainability, which will be the next big thing. The way that customers consume has changed, mostly as a result of increased awareness of ethical and environmental issues. As for the context of fashion consumption, consumers want to purchase products that have little to no negative effects on the environment and adhere to proper ethical standards of production, sourcing, and disposal (Zhang and Dong, 2020). The Theory of Planned Behaviour was developed by Icek Ajzen in 1985 And is a psychological model that focuses on the prediction and explanation of human behaviour-specific contexts (Ajzen, 2020). Swedish consumers have a major positive orientation towards their attitude toward sustainable fashion adoption which is driven majorly by environmental awareness. Marketing will be required to continue the education of consumers on sustainability issues to reinforce these attitudes.
UPTO55%
Avail The Benefit Today!
Fill Out the Order Form for Free Access
Are you trying to find someone who can help with my Consumer Behaviour Assessments? If yes then Well! you're in the right place, Workingment provides assessment help for university students. We have a complete team of University experts including assignment writers and proofreaders who recheck your work multiple times and deliver it to you making it AI-free and unique. Before trusting our service, you can also see a free sample, which will prove our quality. So why wait? achieve the best results today?
Let's Book Your Work with Our Expert and Get High-Quality Content
