| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Cardiff Metropolitan University | Module Title | CIS7029 Social Media Analytics for Business |
| Assessment Title: | The Study of Social Media Analytics for Business in the Arts, Entertainment and Recreation Industry |
| Semester: | S2 |
It explores the social media engagement of Infosys, analyzing its educational work in technology over six months for 2024. The analytical and technical data used comprise quantitative data coming from Twitter, Facebook, and LinkedIn. Among the metrics discussed includes retweets, likes, and comments. Data Visualizations created by Tableau draw attention to a trend of a decline in audiences during that period from March to July of 2024. This declining engagement may explain audience disinterest or content fatigue.
The study highlights the need for dynamic content strategies to maintain audience enthusiasm and maximize the potential of social media for educational outreach. However, there are some limitations, such as restricted API data, potential errors in sentiment analysis, and inconsistent capture of live data. These findings stress the need for adaptive strategies and improved analytical models to enhance the effectiveness of social media for Infosys' educational goals.
Abstract
Introduction
Design and Discussions of Data Sources/tools/APIs and justification of Choice
Selection of Social Media Platforms and Rationale
APIs and Tools for Data Acquisition
Data Collection Design
Justification for API Choice
Data Processing and Analysis Techniques
Visualization and Reporting Tools
Anticipated Implementation and Challenges
Key Results, Visualizations and Business Storytelling
Data Overview and Methodology
Visual Analysis and Key Results
Project Limitations
Recommendations
Conclusions
References
Reflective Statements
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