| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Cardiff Metropolitan University | Module Title | CIS7029 Social Media Analytics for Business |
It explores the social media engagement of Infosys, analyzing its educational work in technology over six months for 2024. The analytical and technical data used comprise quantitative data coming from Twitter, Facebook, and LinkedIn. Among the metrics discussed includes retweets, likes, and comments. Data Visualizations created by Tableau draw attention to a trend of a decline in audiences during that period from March to July of 2024. This declining engagement may explain audience disinterest or content fatigue.
The study highlights the need for dynamic content strategies to maintain audience enthusiasm and maximize the potential of social media for educational outreach. However, there are some limitations, such as restricted API data, potential errors in sentiment analysis, and inconsistent capture of live data. These findings stress the need for adaptive strategies and improved analytical models to enhance the effectiveness of social media for Infosys' educational goals.
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