BU7718 Digital Marketing Strategy and Planning Assignment Answer

BU7718 Overview 

This paper provides information on the digital marketing strategy and plan adopted by Pet Food Warehouse, a leading company in the pet food market. The organization emphasizes on quality-packed pet food for all different stages of a pet's life, and with a physical presence in stores as well as through an online portal, Pet Food Warehouse has provided consumers with a very efficient shopping experience.

The analysis discusses how companies can use digital marketing tactics such as SEO, paid advertising, content marketing, and email campaigns to connect with more people and reveal actionable customer insights. Social media helps demonstrate the brand care for pet welfare while building lasting relationships through newsletters and promotions.

Table of Contents 

Introduction
Objective for Conversion: Enhance the Online Conversion Rate by 15%
Objective for Retention: Improve Customer Retention Rates by 20% 
Digital Marketing Tactical Mix Recommendations for Pet Food Warehouse
Search Engine Optimization (SEO)
Traffic analytics:
Keywords Chart:
Explanation of the Chart
Keyword Tiers
Competitive Analysis Implications 
Backlinks: Overview
New and Lost Backlinks
Backlinks: Types
Backlinks: Follow vs Nofollow 
Referring Domains by Authority Score
Backlinks: TLD Distribution
 Advertising
Tactical Implementation
Conclusion 
 References

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