| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University of Chester | Module Title | BU7718 Digital Marketing Strategy and Planning |
This paper provides information on the digital marketing strategy and plan adopted by Pet Food Warehouse, a leading company in the pet food market. The organization emphasizes on quality-packed pet food for all different stages of a pet's life, and with a physical presence in stores as well as through an online portal, Pet Food Warehouse has provided consumers with a very efficient shopping experience.
The analysis discusses how companies can use digital marketing tactics such as SEO, paid advertising, content marketing, and email campaigns to connect with more people and reveal actionable customer insights. Social media helps demonstrate the brand care for pet welfare while building lasting relationships through newsletters and promotions.
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