| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | .............. | Module Title | Brand Analysis: LK Bennett |
In this sample, You learn a case study of Brand LK Bennett. The purpose of the project report is to write down an analysis for a lesser-known brand and evaluate the brand approach toward internationalisation. For the assignment purpose, LK Bennett as a brand has been selected that has a limited account of operational stores in a selective number of countries with a restricted number of physical market offerings. The objective of this report will be to introduce the brand, analyse the brand elements and focus on international market analysis to develop a core internationalisation strategy for LK Bennett approve marketplace entry to new countries.
Introduction
Part 1: Brand Analysis
Part 2: International Market Analyses
Part 3: Strategy for Market Entry
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