BM7012 Marketing Management, Assignment Example |CMU

Published: 26 Nov, 2024
Category Assignment Subject Marketing
University Cardiff Metropolitan University Module Title BM7012 Marketing Management

Introduction

This module covers key areas of Marketing Management, and it includes Market Research, Marketing Communications, Social Media Marketing, Marketing Services, Relationship Marketing, and Customer Loyalty. By understanding and reading this you will able to deeply evaluate two specific areas of marketing, applying the principles of your familiar organization. The report will describe the benefits and challenges faced by the organization through the application of these marketing concepts, demonstrating your understanding and practical use of marketing theory.

Table of Contents

Introduction

Literature Review and credible studies

Social Media Marketing

Summary

Customer Loyalty

Summary

Organisation and Case Study Application 

Social Media Marketing

Customer Loyalty

Summary

Recommendations

Brief Conclusion

References 

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