BE969-7-SP Research Methods in Management and Marketing Assignment Sample, University of Essex

Published: 27 Jan, 2025
Category Assignment Subject Management
University University of Essex Module Title BE969-7-SP Research Methods in Management and Marketing

Overview of BE969-7-SP-CO

BE969-7-SP Research Methods in management and marketing commonly include: surveys, focus groups, interviews, observational research, experimental research, qualitative analysis, quantitative analysis, field trials, and secondary data analysis.  Secondary data source draws on Twitter postings from influential leaders such as Sundar Pichai and Elon Musk to provide a glimpse into the actual discourse between AI and them. Yet it must be underlined that, therefore, these results can be limited to this sample. 

Table of Contents

Source of secondary data
Principles of thematic analysis
Analysis of the text
Personal reflection
References
Appendix
Individual Twitter sources
Thematic Analysis Table

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