Category | Coursework | Subject | Management |
---|---|---|---|
University | London South Bank University | Module Title | BAE_5_DTR Digital Transformation |
Primark, a fast fashion brand, is very popular in Europe and the US and is headquartered in Dublin, Ireland. In the UK, 93% of online fashion consumers know about Primark (Hatley, 2021), and 49% of these people like the brand. 42% of people who are aware of the brand actually use Primark (Kunst, 2024). Brand loyalty is very strong, as 90% of customers plan to shop again. But only 17% of people heard about Primark in the media or on social media in September 2023, which shows the need to increase brand awareness.
• Profile of the business
• Justification of it fits and relates to the trends and developments within the industry
• Challenge the business experience prior to the current DTR
• Ways in business DTR strategy deal with the above challenge
• Outcome of the business DTR strategy
• Area of the business that needs to go through DTR with justification
• Implementation/Application of a realistic DTR strategy for the above area
• Organizational culture
• Business sustainability
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