BAE_5_DTR Digital Transformation LSBU Example- 2024| Individual Coursework

Published: 07 Feb, 2025
Category Coursework Subject Management
University London South Bank University Module Title BAE_5_DTR Digital Transformation

About This Unit 

Primark, a fast fashion brand, is very popular in Europe and the US and is headquartered in Dublin, Ireland. In the UK, 93% of online fashion consumers know about Primark (Hatley, 2021), and 49% of these people like the brand. 42% of people who are aware of the brand actually use Primark (Kunst, 2024). Brand loyalty is very strong, as 90% of customers plan to shop again. But only 17% of people heard about Primark in the media or on social media in September 2023, which shows the need to increase brand awareness.

Here are the Learning outcomes and assessment Criteria of this unit

Introduction

•    Profile of the business
•    Justification of it fits and relates to the trends and developments within the industry

Analysis & evaluation of the latest business DTR strategy

•    Challenge the business experience prior to the current DTR
•    Ways in business DTR strategy deal with the above challenge
•    Outcome of the business DTR strategy

Recommendations for a new enhanced DTR strategy

•    Area of the business that needs to go through DTR with justification
•    Implementation/Application of a realistic DTR strategy for the above area

Impact of the proposed DTR strategy on the business

•    Organizational culture
•    Business sustainability

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