ASB2603 Marketing Research and CRM Individual Customer Insight Report Sample

Published: 24 Jan, 2025
Category Assignment U Subject Marketing
University Bangor University Module Title Marketing Research and CRM

About This

The consumption of high-calorie snacks is one of the main causes of the obesity pandemic. High-calorie snacks usually contain foods that are full of calories but low in nutritional value, such as chips, cookies, candies, and other sugary or fatty processed products. These foods are heavily advertised and easily accessible, making them a common pick for a lot of consumers. The difficulty is exacerbated by the bad habits that make ready-to-eat meals more attractive than healthy balanced meals combined with the high level of a sedentary lifestyle.

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