7053SSL Postgraduate Business Project on Studying the Influence of the Cross-Cultural Differences on International Marketing

Published: 14 Feb, 2025
Category Assignment Subject Business
University Coventry University Module Title 7053SSL Postgraduate Business Dissertation Project

About This Sample

In this sample, After studying the topic which is influencing the cross-cultural of the international market has been explored with an impacts with many difference on the international marketing strategies. Here the cultural problems mainly signify by influencing in to the consumer behaviour on the market segmentation for branding and with an importance in communication strategies worldwide. By understanding these differences which has made a crucial role for success in market and to make an entry in the competitive market to take advantages. Here the key areas of investigation are the adaptation of marketing and messaging the local cultural values to make an impact on cultural dimensions on consumer decision-making. Therefore, the role of cultural sensitivity in product localization in the market also varies. This research employs both qualitative and quantitative methods to analyse case studies from diverse cultural contexts, aiming to provide actionable insights for multinational corporations aiming to navigate the complexities of global markets effectively.

Table of Content

Chapter 1: Introduction    

  • Background of the study    
  • Problem statement    
  • Rationale    
  • Research aims and objectives.   
  • Research questions    
  • Research significance    
  • Research outline    
  • Chapter Summary    

Chapter 2: Literature Review   

  • Introduction    
  • Concept of cross-culture  
  • Role of cross-culture in international marketing   
  • Importance of cross-culture in influencing international marketing strategies    
  • Influence of cultural differences on the multinational marketing campaigns    
  • Strategies Adopted by international Businesses to manage the cultural barriers in planning their marketing strategies    
  • Theories    
             -> Theory of cross-cultural marketing    
             -> Brett’s prototypes of culture    
  • Conceptual Framework    
  • Literature gap    
  • Chapter Summary    

Chapter 3: Research Methodology    

  • Introduction    
  • Research Philosophy    
  • Research Approach    
  • Research design    
  • Data collection method    
  • Data analysis    
  • Ethical considerations    
  • Timeline    
  • Summary    

Chapter 4: Analysis and Findings    

  • Chapter Introduction    
  • Quantitative Evaluation    
           -> Findings from survey    
           -> Statistical Analysis    
  • Qualitative Evaluation    
           -> Theme Identification    
           -> Thematic Analysis    
  • Discussion    

Chapter 5: Conclusions    

  • Conclusion    
  • Recommendations    
  • Linking with Objectives    
  • Future Scope and Limitations

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