Category | Assignment | Subject | Business |
---|---|---|---|
University | University of Wolverhampton | Module Title | 6BE005 The Strategic Business Assignment |
Word Count: | 4000 words |
Academic year: | Sep 2025 |
The Aspinal of London is a recognized British Luxury brand that is actively involved in designing, manufacturing and selling leather goods and accessories. The company was founded way back in the year 2001 by the Founder Iain Burton. The Aspinal manufacturing units are in Ubrique, Spain and produce bags in Asia and Europe.
Section 1: Strategic Environment
Introduction
Internal Analysis
Application of SWOT analysis
Evaluating the model
External Analysis
PESTLE analysis
Section 2: Strategic Decision Making
Importance of Strategic decision-making
Strategic decision-making theory
Bowman’s Strategic Clock
Porters Focus Strategy
Ansoff Matrix
Impact on Strategic Decision-making
Evaluating the success of a current business strategy
References
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