5X7V0031 Digital Measurement & Evaluation Assignment Example

Published: 01 Feb, 2025
Category Assignment Subject Law
University Manchester Metropolitan University Module Title 5X7V0031: Digital Measurement & Evaluation

About This: 

This is an Sample that focuses on analysis of the performance of Google Merchandise Store in digital marketing. We will provide an aggregation and analysis of the data through Avinash Kaushik's "Acquisition, Behavior, Outcome" framework. In essence, this analysis will mainly focus on how engaged and converted a UK-based tech-savvy audience of aged 18-35 is.

In this sample, we will discuss in detail marketing strategies, user interactions, and data insights so that further Google Merchandise Store could improve in terms of market presence and user experience.

Topic Covered:

  •  Part 1: Data Visualization - What the insights are with the help of various charts and graphs.
  • Part 2: Performance Evaluation - Impact of marketing strategies and user engagement could be analyzed.
  • Part 3: Recommendations & Future Strategy - Based on data suggestions are given.
  • References & Appendix – Further support data and analysis.

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