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Talk to an Expert| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of the West of England | Module Title | UMKDWM-15-M CORPORATE COMMUNICATIONS |
| Word Count | 3000 WORDS |
|---|---|
| Assessment Type | Report |
1. Critically evaluate and apply relevant theories and principles on corporate communications and public relations
2. Examine the impact of the changing external environment for corporate communication practice
3. Assess and prioritise stakeholders for effective corporate relations management
4. Develop and critically evaluate a contemporary communications campaign
Submission and feedback dates
Submission deadline: Before 14:00 on Wednesday 29 April 2026
Is eligible for 48 hour late submission window
Submission format: Word
Marks and Feedback due on: 1 June 2026
N.B. all times are 24-hour clock, current local time (at time of submission) in the UK
Marks and Feedback will be provided via:
Blackboard/MyUWE, embedded comments and rubric feedback form.
What am I required to do on this assessment?
You will be analysing a contemporary corporate communications campaign. This assessment aims to apply theories and models of Corporate Communications, allowing you to critically reflect on these concepts and their implications for corporate practice, supported by appropriate theory and relevant sources.
Using an organisation of your choice, analyse at least two different but related examples of corporate communications issued by the organisation. The communications should be from either 2025 or 2026.
2. Stakeholder Analysis (750 words):
3. Critical Evaluation (1050 words):
Critically evaluate the core messages for these three stakeholders using relevant theories and principles of corporate communications
4. Recommendations (900 words):
Your assessment will be marked according to the following marking criteria.
You can use these to evaluate your own work before you submit.
| Judgement | Weighting | Insufficient (Fail)0–39 | Marginal Fail40–49 | Satisfactory50–59 | Good60–69 | Excellent70–79 | Outstanding80+ |
| Pointes Available: |
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(0-39) | (40-49) | (50-59) | (60-69) | (70-79) | 80+ |
| Marking Criteria (Specific link to LOs) |
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| 1. Examine the context for the communications. Using relevant theories and concepts, evaluate the goals of the communications. Fully evidenced. (LO1, LO2, LO4) | 10 | Very little or no integration of relevant concepts and models applied to the communication. Does not demonstrate insight and understanding required at postgraduate level. Evidence of communication not presented or incomplete. Limited or absent range of supporting sources. (0–4 points) | Limited or inaccurate integration of relevant concepts and models applied to the communication. Limited insight and understanding appropriate at postgraduate level. Uses a limited range of supporting sources. (4–5 points) | Some integration of relevant concepts and models applied to the communication. Insight is reasonably well discussed and appropriate at postgraduate level. Uses a range of sources. (5–6 points) | Frequent integration of relevant concepts and models applied to the communication. Insights well discussed and appropriate at postgraduate level. Uses a variety of quality sources. (6–7 points) | Thorough integration of relevant concepts and models applied to the communication. Compelling insight, analysis and understanding appropriate at postgraduate level. Uses a wide range of quality sources. (7–8 points) | Comprehensive integration of relevant concepts and models applied to the communication. Compelling insight, analysis and understanding appropriate at postgraduate level. Extensive use of high-quality sources. (8–10 points) |
| 2. Using relevant models, identify, assess and prioritise key stakeholders for the communication. Identify the specific communication needs and concerns for 3 key stakeholders. (LO1, LO3, LO4) | 25 | Demonstrates minimal or no use of relevant models. Little or no attempt at assessment and analysis to inform the proposed communication needs. Limited range of supporting sources. (0–9 points) | Demonstrates limited use of relevant models. Some assessment and analysis to inform the proposed communication needs. Limited supporting sources. (10–12 points) | Demonstrates complete use of relevant models. Assessment and analysis inform the proposed communication needs. Appropriate supporting sources. (13–14 points) | Demonstrates clear application of relevant models. Good assessment and analysis informing communication needs. Uses quality supporting sources. (15–17 points) | Demonstrates effective application of relevant models. Thorough assessment and analysis with well-informed proposed communication needs. Good range of supporting sources. (18–19 points) | Demonstrates deep understanding and use of relevant models. Comprehensive assessment and analysis informing communication needs. Extensive supporting sources. (20–25 points) |
| 3. Using relevant theories and concepts of corporate communications, critically evaluate: a) Core messages b) Communication channels c) Corporate reputation impact. (LO1, LO3, LO4) | 35 | Discussion contains significant issues. Critical evaluation skills absent or limited. Little engagement with academic literature. (0–13 points) | Discussion contains several issues. Limited critical evaluation and academic engagement. (14–17 points) | Discussion demonstrates reasonable critical evaluation using relevant literature. (18–20 points) | Well-defined and appropriate discussion with good critical evaluation supported by academic literature. (21–24 points) | Thorough and thoughtful discussion. Strong critical evaluation supported by consistent academic evidence. (25–27 points) | Outstanding critical evaluation with sophisticated engagement with academic literature. Demonstrates originality and excellent insight. (28–35 points) |
| 4. Based on your analysis, provide three recommendations for improving corporate communications in the digital era. (LO1, LO2, LO3) | 30 | Recommendations absent or inaccurate. Minimal supporting evidence. (0–11 points) | Recommendations appropriate but weakly justified. Limited supporting evidence. (12–14 points) | Recommendations suitable and generally informed by analysis. Supported by relevant sources. (15–17 points) | Recommendations detailed and informed by analysis. Well supported by relevant evidence. (18–20 points) | Recommendations very clear, practical and persuasive. Thoroughly supported by high-quality evidence. (21–23 points) | Recommendations exceptionally clear, innovative and persuasive. Demonstrates outstanding understanding of the external context. Excellent supporting evidence. (24–30 points) |
| Additional Comment | N/A | No referencing or referencing largely absent. | Major errors in formatting style and completeness. | Referencing style contains minor inaccuracies. | Referencing style largely accurate with minor inaccuracies. | Referencing is complete and accurate. | Referencing is complete, accurate and fully consistent. |
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