UMKDR5-15-3 Specialised Events Practice Individual report Brief Task B 2025

Learning Outcomes

This assessment addresses the following module learning outcomes:

• Apply effective strategic and tactical methodologies, tools and techniques to an events specialism
• Explore emergent event areas and applications, clearly understanding the links and gaps between scholarship and practice
• Integrate and evaluate information and learning from a range of different sources to better understand and explore the complex nature of events management
• Summarise, justify and present strategic and tactical recommendations for a chosen events scenario

Assessment Overview

This is an individual submission in the form of a 2500 word report.

With reference to the principles of creative events design and experience, critically discuss and analyse the use of creativeevent design and experience techniques as applied in the creation and delivery of the experiences provided by your peersduring the module. You must include your own experience and at least one other experience.

Introduction: introduce the concept of creative event design and experience; introduction to the chosen event and why it is relevant to examine; introduction to the purpose of the report and what will be covered.

Event Experience and Design: provide a theoretical/conceptual underpinning outlining and exploring the concept of experience and experiential event design

Customer Journey: you should explore the aspects of creative event design and experience as relevant to your chosen event. You should link to relevant theory where possible to help to support and underpin the points that you make. A critical consideration of the gaps between the theory and practice of event design and experience should also be demonstrated

Recommendations for Improvement: react on any issues associated with creative event design and experience and or suggestions as to how improvements could be made, linking to relevant theory and examples from other events where possible.

Conclusion: bring your report together by reacting upon the importance of experiential event design, the key design features of your chosen event;consider the areas of strength that other events could learn from and the areas that could be improved.