MED056-1 Content Creation and Post-Production Assessment 2 Brief 2026/27 | Bedfordshire

Assignment TWO Brief |UG | AY25-26 MED56-1 CCPP

What am I required to do in this assignment?

Produce a creative and well researched portfolio of content for social media and multiplatform audiences
Demonstrate an understanding of the principles, technique and craft of content creation 

Detailed deliverables:

A. Three Social Media Shorts (minimum of 1min each no more than 2 mins): 

• Short 1 – ONLINE NEWS STORY: A 300-400 word article on WORDPRESS to report on a timely and relevant news topic. This must contain a 1 minute “Social Media Short” video in 16:9 format embedded into the post. This needs to be a video with text/captions, and music. The story must be clear on mute.
• Short 2 – TIK TOK style “PROCESS” video” energetic micro‑narrative with purposeful pacing and tasteful SFX/music. For example: “How to .....” 
• Short 3 – PROMOTE A BRAND: Market a product: A value proposition with a clear marketing narrative . You will be given a clear ‘client brief’ and will create a short 1 minute promotional video to promote ‘Sole-Mates” (Permasox). The brief will be uploaded to BREO in the Assessment Folder.

Each short must open with a strong hook in the first 1–3 seconds and include captions or text overlays within safe zones.

B. Production Evidence Folder (ZIP):

• Example: Shot lists/storyboards, location notes & risk considerations, consent forms, export setting screenshots where applicable.

C. Reflection (500 words total):

• Audience & Platform Fit: Who is it for? Why this platform approach?
• Craft Choices: Hooks, pacing, captions, sound; what you changed after feedback and why.
• Legal/Ethical: Consent/releases, location, music licensing, accessibility steps taken.
• Show some contextual understanding of the task, and honest reflection on the process

How? : 

Think deeply about the following aspects of your 3 practical pieces. Say why you made certain decisions and reflect on what did and what did not go well, and your own new learning. Read about the theory and show how you linked theory and practice in your work and how you could do this better in future.

Production Evidence Folder (ZIP):

• Shot lists/storyboards, location notes & risk considerations, consent forms, export setting screenshots. 

You should engage with all lessons and produce work across your 11 weeks of classes.
Upload all your work as a zip file . We will go over this in class.  Note that the Reflective Essay needs a separate cover page with your student name, student number, Unit name, Assessment Name and Number. 

What do I need to do to pass? How do I achieve a good grade? 

You must ensure attendance to all classes in this unit, across the 11 weeks. Please don't be late for classes as the teaching can't be repeated. 
Engage in homework and practice reflective writing. DO all technical/practical tasks asked of you and read and respond to any formative feedback given to help you improve on your work. Do independent research and learning. 

What do I need to do to pass? How do I achieve a good grade?

• Pass threshold (40–49%): Three pieces of practical work in the form of online text and videos submitted meeting duration/format; basic hooks and captions; some evidence of audience/platform understanding; legal/ethical basics demonstrated; reflection present with references.
• Good (50–69%): Clear hooks, readable shots and captions; coherent pacing; sound mix supports clarity; platform fit evident; thoughtful reflection linking choices to feedback and sources.
• Excellent (70%+): Highly engaging, purposeful storytelling; precise pacing and audio design; captions polished and accessible; sharp platform reasoning; exemplary legal/ethical practice; concise, insightful reflection referencing high quality sources.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit. They will also help you understand the grade and feedback received once marked.