University of Bedfordshire Assignment Brief - essays, reports, dissertation

MAR036-6 Assessment 1: Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programmes by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analogue and digital media.

MAR036-2 Assessment 2: Coursework - Case Study Building on the case of the Entrepreneur introduced for assignment 1, you will use the theories, concepts, and relevant frameworks discussed in class and in the readings to present your analysis of an international new venture for the Entrepreneur.

MAR042-2 Assignment 2: You are required to write a critical literature review on a given topic, using academic research and practitioner sources (such as industry reports, company publications, or expert commentary). Your goal is to identify and evaluate key themes, debates, and findings in the literature.

CIS111-6 Task: Students will develop an AI solution for saving the cost of a direct marketing campaign by reducing False Positive and False Negative decisions. A cost efficient solution is expected to support the marketing campaign with accurate predictions for a given client profile.

PUB002-1 Assignment 2: Assignment 2: A 1500 word (+ or – 10%) personal portfolio comprising of three 400 word parts/patches that will explore core academic skills and identify strengths and areas for development. Students are encouraged to use their personal experiences throughout their academic career to reflect