MC4061QA Principles of Marketing Individual written Report Brief

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Published: 12 Mar, 2025

Category	Report	Subject	Marketing
University	_______	Module Title	MC4061QA Principles of Marketing

The Aims:

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom

Marketing
Management – Professional services
Fashion
Leisure
Tourism
Aviation
Music Business
Financial services
Education
Not for Profit/Charity

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The key tasks that form this assessment include:

A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.

Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.

REQUIREMENTS:

You must produce a marketing report which includes the following inrelation to your chosen organisation:

1. Analysis of the strengths, weaknesses, opportunities,andthreats(SWOT)facing t h e organisation based on properly referenced sources.

2. Identificationof t h eorganisation’skeyservicemarketingchallenges (Weakness and Threats) for t h e next 3 years, drawing on secondary researchand analysis.

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