MC4061QA Principles of Marketing Individual written Report Brief

Published: 12 Mar, 2025
Category Report Subject Marketing
University _______ Module Title MC4061QA Principles of Marketing

The Aims:

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom

  • Marketing
  • Management – Professional services
  • Fashion
  • Leisure
  • Tourism
  • Aviation
  • Music Business
  • Financial services
  • Education
  • Not for Profit/Charity

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The key tasks that form this assessment include:

A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.

Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.

REQUIREMENTS:

You must produce a marketing report which includes the following inrelation to your chosen organisation:

1. Analysis of the strengths, weaknesses, opportunities,andthreats(SWOT)facing t h e organisation based on properly referenced sources.

2. Identificationof t h eorganisation’skeyservicemarketingchallenges (Weakness and Threats) for t h e next 3 years, drawing on secondary researchand analysis.

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