| Category | Coursework | Subject | Management |
|---|---|---|---|
| University | BPP University | Module Title | Global Strategy and Sustainability |
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.
In the role of a Management Consultant, you are invited by the CEO of Dyson to their headquarters. They have secured permission from Dyson’s Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Dyson and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.
Task 1: You are required to conduct an internal and external environmental analysis and then mention two sustainable competitive advantages to develop and support Dyson’s global strategy. (LO1).
Task 2: Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies. (LO2).
Task 3: Using the strategies suggested in task 2, evaluate how Dyson can implement the strategies to support its global supply chain. (LO3).
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation to the CEO of Dyson on how they can sustain their growth and profitability in the contemporary business environment. The models of Sustainability discussed on the module will be used.
DYSON CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK (Page 205) VIA THE HUB AND OPEN SOURCED (PUBLICLY ACCESSIBLE) ON THE INTERNET.
De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
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