HOTO6005 Leadership & Professional Development in Tourism & Hospitality Coursework Brief 1: CW#1 Individual Leadership Essay

HOTO6005 Coursework Brief 1: CW#1 Individual Leadership Essay

Summary information

Assessment instructions

To demonstrate that the module learning outcomes detailed above have been achieved, you are required to prepare and submit the following.

ESSAY TITLE: "Effective leading for customer experience: Critically evaluating the strategic role of effective leadership in shaping guest satisfaction in International Hospitality and Tourism Industries (IHTI) through employees, with reference to a contemporary industry role model"

SUMMARY TASK: Individual written essay, 2,000 words +/- 10% excludes Ref List

This essay invites students to critically examine how effective leadership contributes to guest satisfaction within international hospitality and/or tourism settings through their employees (or ‘followers’), while also considering the strategic responsibilities that leaders hold in aligning customer experience with broader strategic organisational goals such as brand reputation, profitability, and sustainability. 

The following elements are expected to be specifically included:

• Define and contextualise effective leadership within the international hospitality and tourism industry. To do this you will:
  oCritically evaluate the impact of leadership on/through employees, using specific academic theories, concepts and models taught on the module.
  oYou are expected to make full use of the module’s Reading List, and these should focus heavily in your Ref List. In addition, complement the Reading List with your own breadth and depth of literature research.
  oDemonstrate the range of contemporary strategic leadership responsibilities in IHTI, making specific reference to appropriate industry-relevant UN Strategic Development Goals (SDGs) to your analysis - here.
  oMake your conclusion of what constitutes effective leadership, then transition from your theoretical comprehension to illustrate your findings through applying theory in practice. 
• Select and critically assess a contemporary role model (as examples, a CEO, CPO, CFO, tourism resort manager, or hospitality entrepreneur) whose leadership practices exemplify the connection between strategic leadership through employees to enhance customer experience. 
  oYou must critically evaluate real-world examples and data to support arguments.
  oInvestigate how their organisation’s strategic leadership aligns with industry-relevant UN Strategic Development Goals (SDGs) - here.
  oPlease note: your leader MUST be in post at the time of writing, and alive!

Assessment criteria

To mark your assessment your tutors will use the following assessment criteria,

Presenting coursework for assessment

Your assignment when submitted should not include your name – we use a system of anonymous marking to reduce the risk of any unconscious bias. For some authentic assessments, there may be an exception to this, so please confirm with your Module Leader.
The authentic and essential requirements for this piece of assessed work are listed below. These requirements form part of your professional and skills development to produce high quality and professional-looking documents, as required in business.

• It must be word-processed in 11 point Arial font and double-spaced
• All pages must be numbered
• Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm)
• It should not contain your name(s)
• Essays should not contain contents page, headings, subheadings or tables/figures, nor any appendices. 
• Essays should be written in third person, using critical academic writing.

Assignment length / equivalent

Whilst we acknowledge that learners will prepare and produce assessments in different ways and at different paces, an indication as to how much time it will take you to prepare, produce, edit and submit this assessment is detailed below. Words/pages that exceed the maximum allowed (see table below) will not be marked. If in doubt, you should discuss this with the Module Leader before submission

How your work will be marked

Once the submission date has passed your module tutors will begin to mark your work. There are a number of phases to this which ensure fairness is maintained across the whole team including a pre-marking calibration meeting, marking and post-marking internal moderation of grades.  Following internal moderation, a sample of work is reviewed by the External Examiner for the programme to ensure that the standards applied are comparable to those at other institutions. To read how your work is moderated please go to your programme handbook for details.

Feedback

Feedback on your work will be provided in a range of ways at various times throughout this module, and different feedback will serve slightly different purposes. Feedback is designed to support your learning and help you to improve subsequent work, so you need to engage and get the most out of the feedback provided. 
Please note that feedback is provided throughout the module not just on formally assessed tasks. It will be provided on your work and contribution in class, on the formal assessment tasks and, in some circumstances, during student office hours. 

If you would like further information about feedback, or how to use it, please talk to your academic tutor on this module or your Academic Adviser or Programme Lead.

• Feedback on student learning will be provided in class on a regular basis, through discussion and interactive learning activities. Feedback is designed to support student learning and help students improve subsequent work (this is called ‘formative feedback’). Regular attendance at all taught sessions will ensure that students maximise feedback opportunities.
• Valuable feedback opportunities are also offered via interactions with the two mentoring programmes. Specifically, students are expected to ask for feedback from industry mentors and first year student mentees and this will require students to actively engage with and manage mentoring relationships.
• This module provides an opportunity for tutorial prior to the submission of each assignment so that students can discuss their approach to the assignments and receive verbal feedback from a tutor on this. Students can also seek one-on-one advice through tutor office hours.
• Written feedback is given on each assignment, and in addition, performance on the first assignment is discussed in class.
• Active participation in debates enables both peer and tutor-led feedback of their critical analysis of a contemporary leadership subject.
  In the case of mid-semester assessments, provisional marks will normally be released 15 calendar days after the date of the submission and on the assumption that all students will have submitted by this date. For end of semester assessments, marks will normally be released after the exam board at the start of the following semester. Please note that all marks are provisional until they are ratified by an Examination Committee. Please see Key Dates for clarification.

Assessment criteria rubric assessment 1: Leadership Essay CW#1