ULMS790 & ULMJ790 - Dissertation Assessment Sample Answer PDF

Abstract

In order to better understand how Artificial Neural Networks (ANNs) might improve digital marketing tactics, this study focusses on how ANNs can affect real-time decision-making, personalization, and predictive analytics. ANNs are being used more and more in digital marketing to evaluate massive datasets, forecast customer behaviour, and enhance advertising campaigns.....View More.

Topic : Impact of Artificial Neural Networks on Digital Marketing

Table of Contents:

1.0 Chapter 1: Introduction................................................................................................ 6
1.1 Background of the Study........................................................................................... 6
1.2 Problem Statement .................................................................................................... 7
1.3 Research Aim and Objectives................................................................................... 8
1.4 Rationale for the Study ............................................................................................. 8
1.5 Scope and Limitations............................................................................................... 9
1.6 Structure of the Dissertation................................................................................... 10
2.0 Chapter 2: Literature Review..................................................................................... 11
2.1 Introduction............................................................................................................. 11
2.2 Theoretical Framework........................................................................................... 11
2.3 Literature Gap......................................................................................................... 20
2.4 Conceptual Framework........................................................................................... 22
2.5 Chapter Summary ................................................................................................... 23
3.0 Chapter 3: Research Methodology ............................................................................. 24
3.1 Introduction............................................................................................................. 24
3.2 Research Philosophy................................................................................................ 24
3.3 Research Approach ................................................................................................. 25
3.4 Research Design....................................................................................................... 25
3.5 Research Choice ...................................................................................................... 26
3.6 Data Collection Method........................................................................................... 27
3.7 Research Strategy.................................................................................................... 27
3.8 Data Analysis........................................................................................................... 28
3.9 Time Horizon........................................................................................................... 28
3.10 Inclusion and Exclusion Criteria. ......................................................................... 29
3.11 Ethical Consideration............................................................................................ 29
3.12 Chapter Summary ................................................................................................. 29
4.0 Chapter 4: Data Analysis and Findings...................................................................... 30
4.1 Introduction............................................................................................................. 30
4.2 Thematical Analysis ................................................................................................ 30
4.3 Chapter Summary ................................................................................................... 43
5.0 Chapter 5: Discussion.................................................................................................. 43
5.1 Introduction............................................................................................................. 43
5.2 Analysis from thematic Analysis............................................................................. 43
5.3 Analysis from Secondary data ................................................................................ 45
5.4 Discussion................................................................................................................. 46
5.5 Chapter Summary ................................................................................................... 48
6.0 Chapter 6: Conclusion & Recommendation............................................................... 49
6.1 Conclusion ............................................................................................................... 49
6.2 Recommendation..................................................................................................... 51
6.3 Future Perspective................................................................................................... 52
7.0 References.................................................................................................................... 53

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