Category | Essay | Subject | Business & Tourism Management |
---|---|---|---|
University | Canterbury Christ Church University | Module Title | U14886 Understanding Customers |
Word Count | 750 Words or equivalent |
---|---|
Assessment Type | Reflective Writing |
Assessment Title | Assignment 01 |
Academic Year | 2024-25 |
A customer is an individual or organization that buys goods or services from a business (Szmigin and Piacentini, 2018). Degree of variety-seeking buying behaviour Degree of this behavioural tool reflects the tendency among customers to pivot products or brands mainly for taste purposes than dissatisfaction with current choice........View more
Introduction ................................................................................................................................................. 1
First Section: Reflection on Personal Experience .................................................................................... 2
Variety-seeking Buying Behaviour ........................................................................................................... 2
Complex Buying Behaviour ..................................................................................................................... 2
Second Section: Evaluation and Analysis ................................................................................................. 2
Comparison of the Two Buying Behaviours ............................................................................................. 2
Evaluation of Experiences ........................................................................................................................ 3
Conclusion ................................................................................................................................................... 3
References .................................................................................................................................................... 3
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